Comm Week is a five day event that features professional guest speakers from a variety of communication industries. This event is a great opportunity to build your network and learn more about potential career options!

*Speakers, dates, times, and locations are subject to change. Most events are free admission and open to the public. Please check back with this website for the latest updates.*

Back To Schedule
Wednesday, April 27 • 8:30pm - 9:45pm
Using Research to Inform Business Decisions

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

This session will cover the fundamentals of how research can be used to support and inform real world business decisions. In addition to examining case studies from work with fortune 500 companies, we’ll talk about popular trends in research, common pitfalls and key questions to ask to ensure research results are meaningful and insightful.

Hosted by: Professor Cylor Spaulding

avatar for Jessica Lopez

Jessica Lopez

Senior Director of Research and Consumer Insights, Viking Cruises
Jessica Lopez has been helping business make informed decisions through research for over 15 years.  Her experience and expertise spans a wide variety of industries, including technology, fashion, family, retail, pharmaceutical and travel among others.  Jessica takes an innovative... Read More →

Wednesday April 27, 2022 8:30pm - 9:45pm PDT
TSU Hetebrink